DirectMail.io Proposal · FastSigns
Why FastSigns should
onboard DirectMail.io
nationwide.
Corporate brand. Local execution. A new service line.
DirectMail.io is the direct mail platform for multi-location brands. Below: ten reasons it fits the FastSigns franchise model — and how a fully enabled mail program could add an incremental royalty contribution from the locations you already have.
One platform — under the FastSigns brand, per-location. The same platform that handles list, design, drop, and reporting handles email, SMS, and retargeting around every mailer. Read the ten reasons →
DirectMail.io Ten reasons Ten reasons FastSigns + DirectMail.io is the right combination.
Each one ladders to the same outcome: a new service line on top of FastSigns’ existing customer base, run inside the brand-and-rails the corporate team controls, with royalty flowing back on every direct-mail dollar.
A new service line on an existing customer base
FastSigns franchisees already have local SMB relationships. Direct mail extends that relationship into a new service category — expansion revenue, not net-new customer acquisition.
White-labeled, per location
Every shop runs the platform under its own brand. The location operates it on the SMB customer's behalf — the customer never has to learn or log into the software.
Sub-accounts per SMB customer
Every business each location serves gets its own workspace. Lists, campaigns, creative, and reporting stay separated — even when one shop is running mail for thirty customers.
Easy implementation
From contract to first franchisee running real campaigns in under 30 days. Corporate setup and pilot cohort run in parallel — not a quarter-long discovery followed by a multi-month integration.
Multiple revenue streams per customer
Each location bills across data services, creative, digital deployments, QR codes, landing pages, direct mail, email, and SMS — not just postage and print. Multiple billable services from a single customer engagement.
Full postal stack included
NCOA, CASS, address hygiene, pre-sort, drop-ship, Informed Delivery, Informed Visibility. Postage savings flow to the customer; postal documentation rolls up to corporate.
Pre-loaded outreach campaigns at every location
Each location ships with pre-built direct mail + email outreach campaigns targeting the SMB verticals already known to spend on direct mail: home services, automotive, quick lube, real estate, financial services, healthcare. Franchisees prospect from week one with ready-made campaigns.
Recurring program templates configured at onboarding
Reactivation, cross-sell, grand-opening, seasonal — corporate-approved program templates set up during rollout. Each location runs them against its own customer file.
One platform, not a stack
List, design, postal, channels, attribution, billing — one login replaces a stack of separate vendor tools and the stitched-together reporting that comes with them.
Royalty + ad fund on every mail dollar
Direct-mail revenue flows through the standard 8% royalty + ad fund (FDD Item 6, post-Year-1). Conservative scenario at network maturity and partial adoption: $1–3M new annual contribution.
Book a working session.
90 minutes with the FastSigns team. We walk through the pilot cohort, integration map, and revenue scenarios run on your actual numbers.