Free tool

UTM Builder

Tag any outbound link so Google Analytics 4 captures the real source instead of dropping it into (not set). Pre-sets for LinkedIn, email, YouTube, direct mail, and more.

The page you want to send people to.

Quick presets

Where the link lives. e.g. linkedin, email, youtube.

The channel type. e.g. social, email, video.

A name for the specific campaign. Use lowercase and underscores.

Paid search keyword.

A/B variant or ad placement.