Direct Mail vs Email Marketing: When to Use Each (with 2026 Numbers)
Direct mail wins on response rate (4.4% vs 0.6%); email wins on cost-per-impression. The actual question is when each is the right tool — with the 2026 numbers to back it.
Category
Channel Comparisons
1 article — direct mail playbooks, research, and how-tos in Channel Comparisons.
Want these plays running on your list?
Every article points at something the DirectMail.io platform does. Book a demo and we'll walk you through how any one of them runs on your own campaigns.