1 article — direct mail playbooks, research, and how-tos in Creative & Personalization.
Variable text merge is table stakes. Variable imaging — Google Street View, vehicle photos, neighborhood imagery — is where the response lift actually lives. Here's when each works.
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On 100K pieces, the wrong pre-sort tier costs ~$6,000. The 2026 Postal Cost Optimization Cheat Sheet shows the 7 levers that cut postage 18-32%.
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Pre-sort, Drop-ship, Co-mingle math at every tier. We'll email it now.
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