Inside NPF 2026's 'Direct Mail Reimagined' Track: Data, AI, Identity Resolution, and the Modern Direct Mail Playbook
NPF 2026 introduced a track called 'Direct Mail Reimagined' that consolidated AI-driven mail design, predictive modeling, identity resolution, omnichannel attribution, and trigger-based mail into a single curriculum. Here's what's in the modern direct mail playbook coming out of Phoenix.