4 articles — direct mail playbooks, research, and how-tos in Identity & Data.
Pixels are 'sharing' under CCPA even without money changing hands. The new CPPA regulations took effect January 1, 2026. Here's what your identity resolution program actually needs.
Google reversed third-party cookie deprecation in April 2025 and retired most of Privacy Sandbox in October. Identity resolution still wins — and now wins for different reasons.
Demo match rates run 3-5× higher than production. Most vendors quote company-level rates and let you assume person-level. Here's how to actually evaluate identity resolution match rates.
Identity-resolution pixels can match anonymous web traffic to postal addresses — opening up a direct mail channel competitors can't match. Here are the five plays.
Every article points at something the DirectMail.io platform does. Book a demo and we'll walk you through how any one of them runs on your own campaigns.
On 100K pieces, the wrong pre-sort tier costs ~$6,000. The 2026 Postal Cost Optimization Cheat Sheet shows the 7 levers that cut postage 18-32%.
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Pre-sort, Drop-ship, Co-mingle math at every tier. We'll email it now.
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