1 article — direct mail playbooks, research, and how-tos in Strategy & Benchmarks.
EDDM vs targeted direct mail for home services — real 2026 cost-per-lead benchmarks for HVAC, roofing, lawn care, and cleaning, plus the July 2026 postage math and a decision framework for when each strategy wins.
Every article points at something the DirectMail.io platform does. Book a demo and we'll walk you through how any one of them runs on your own campaigns.
On 100K pieces, the wrong pre-sort tier costs ~$6,000. The 2026 Postal Cost Optimization Cheat Sheet shows the 7 levers that cut postage 18-32%.
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Pre-sort, Drop-ship, Co-mingle math at every tier. We'll email it now.
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