4 articles — direct mail playbooks, research, and how-tos in Case Studies.
An active-shopper direct mail campaign at a Frisco, TX Chrysler-Dodge-Jeep-Ram dealer drove 403 service repair orders in 28 days — 11% response rate, 27% of the store's total service business. The service-only attribution math and why most automotive direct mail vendors don't measure this leg of the ROI at all.
An active-shopper direct mail campaign at a Polk County, FL Honda dealer sold 31 vehicles in 42 days, drove 459 service ROs, and accounted for 14% of total sales over the response window. The attribution math and what to copy.
An active-shopper direct mail campaign at a Tampa, FL Ford dealer sold 23 vehicles in 40 days at a $32,139 average ticket, drove 643 service ROs, and accounted for 11% of the store's total sales. The truck-buyer math and why a 2-week read would have killed it early.
The Chick-fil-A Viral Chikin campaign hit 279.79% total response — 65% from social. Here's the playbook you can run on your own list.
Every article points at something the DirectMail.io platform does. Book a demo and we'll walk you through how any one of them runs on your own campaigns.
On 100K pieces, the wrong pre-sort tier costs ~$6,000. The 2026 Postal Cost Optimization Cheat Sheet shows the 7 levers that cut postage 18-32%.
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